The Science of Scent | Amatrius

The synthesis of fragrance and science

The world’s first scientifically developed active fragrance series for men and women.

None of our senses influences our emotional experience as significantly as smell. The nose instinctively selects what we covet or reject, from food to people. But our sense of smell can do so much more. It can trigger our emotions in ways of which we may not be consciously aware.



Our line of four different AMATRIUS® Eaux de Parfums has been formulated as the first fragrance series to specifically activate the 350 different human scent receptors at the cellular level – according to the individual emotional state we wish to achieve, maintain or stimulate. Depending on which of the custom fragrances is selected, it can make the most out of the day by helping to reduce stress, create calm, feel motivated or energized. All four AMATRIUS® scents inspire us to take a kind and conscious look within, and indulge ourselves with tender loving care.

Impact Scent

Due to the current situation, we are unfortunately not able to guarantee exact delivery times for our products. Please expect deliveries within a maximum period of 7 workdays.

Where to find

+ Germany

Meister – Parfumerie Eppendorfer Baum 12, 20249 Hamburg Skin Biology Center Hamburg Dammtorwall 4, 20354 Hamburg Medical Institute für Schönheit und Health Care Mittelweg 16-17, 20148 Hamburg, Germany Sano Hamburg – 360° Gesundheitstherapie Borstelmannsweg 145, 20537 Hamburg, Germany

+ Switzerland

Drogerie Stebler AG, City Shop 7000 Chur, Switzerland

The Story

How can scents help us to let go of negative feelings and awaken positive emotions? How can an eau de parfum really nurture the soul? To find answers to these questions, Nora Rosenblat engaged the help of two globally renowned experts in research and fragrance creation: Prof. Dr. Dr. Dr. med. habil. Hanns Hatt and Geza Schön.
By bringing together scientist and perfumer, the AMATRIUS® team succeeded in creating the world’s first scientifically developed active fragrance series for men and women.
The team set out to create a scent that would prompt a specific effect. A combination of essences, which we perceive of as fine fragrances, and the aromas that activate our body’s own receptors. Decades of research and seven years of development went into creating the unique AMATRIUS® Eaux de Parfum series. A collection of perfumes that can have a lasting and positive influence on our emotional experience.

Nora Rosenblat and Her Team

Prof. Dr. Dr. Dr. med. habil Hanns Hatt is one of Europe’s most renowned cell physiologists and among the world’s leading olfactory researchers. He is President of the Union of the German Academies of Sciences and Humanities, since his appointment there in 2015.
For decades, Hatt has been investigating the effects of scents on humans and the significance of the human body’s scent receptors. The effectiveness of the AMATRIUS® Eaux de Parfum series is based on his comprehensive scientific findings.
Geza Schön, revolutionary of the fragrance industry, developed the four fine, fragrant AMATRIUS® Eaux de Parfum. His creations have not only changed the common perception of perfumes in general, but also the way in which they are created.

Geza Schön

Avant-garde perfumer

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Geza Schön

Nora Rosenblat

The founder

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Nora Rosenblat

Prof. Dr. Dr. Dr. med. habil. Hanns Hatt

Scientist and Ambassador of Smell

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Prof. Dr. Dr. Dr. med. habil. Hanns Hatt


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