AMATRIUS® at White Turf St. Moritz 2025: Where Elegance, Performance & Scent Converge
Following an unforgettable experience at Snow Polo St. Moritz, AMATRIUS® is returning to the frozen lake, this time for the legendary White Turf St. Moritz—where elite horse racing, high society, and luxury lifestyle come together in an extraordinary winter spectacle.
As a brand that believes in elevating every moment, we are proud to bring our immersive scent experience to this world-class event, transforming the way people experience fragrance through emotion, science, and sensory storytelling.
Where Sport, Luxury & Innovation Meet
Set against the breathtaking backdrop of the Engadin Valley, White Turf is more than just a sporting event—it’s a gathering of visionaries, entrepreneurs, and tastemakers from around the world. Just like the fearless jockeys and their thoroughbreds who race across the frozen lake, AMATRIUS® is redefining boundaries—merging olfactory science with mindful luxury.
At our AMATRIUS® stand, guests will be able to:
✔ Immerse themselves in a one-of-a-kind scent experience, discovering how fragrance can shift emotions and elevate energy.
✔ Find their perfect Impact Fragrance, guided by our experts.
Elevating Every Moment with Scent
From the adrenaline of the races to the refined elegance of the hospitality tents, White Turf is a place where emotions run high, and every experience is heightened. Scent plays a powerful role in shaping memory, and at AMATRIUS®, we believe that fragrance can anchor these moments—capturing the excitement, connection, and energy of this legendary gathering.
Whether you're taking in the thrill of the races, engaging in inspiring conversations, or simply embracing the crisp mountain air, let AMATRIUS® Impact Fragrances become part of your White Turf experience.
