Our Story
ABOUT AMATRIUS®
AMATRIUS® fragrances capture the free-spirited essence of Ibiza while combining luxury perfumery with scientific scent research.
Created through the shared vision of Nora Naisbitt, Prof. Dr. Dr. Dr. Hanns Hatt and master perfumer Geza Schoen, AMATRIUS® explores the connection between fragrance, the body and emotional well-being. Each impact fragrance is designed not only to smell exceptional, but to interact with the body’s olfactory receptors and subtly influence mood, emotions and state of mind.
Rooted in aromachology, AMATRIUS® blends advanced research with high-end perfumery to create scents that support clarity, balance, positive emotion and a desired inner atmosphere.
Inspired by Ibiza’s radiant and carefree lifestyle, each fragrance and care product becomes a sensory ritual for modern, mindful living.
*Each product includes a booklet explaining the benefits and effects of the scents.
WHERE IT ALL BEGAN
AMATRIUS was born from a deeply personal realization.
While Nora Naisbitt’s international career often took her away from her young daughters, they found comfort in T-shirts carrying the scent of her perfume. At the same time, Nora experienced the grounding power of nature through the forest behind her home.
These moments revealed the emotional force of scent: its ability to comfort, calm and create connection.
What began as a personal experience became the foundation of AMATRIUS, a brand built on the belief that scent is not only something we wear, but something we feel.