Our Story
ABOUT AMATRIUS®
AMATRIUS® fragrances capture the idyllic, free-spirited essence of Ibiza while combining the art of luxury perfumery with cutting-edge scientific research. The shared vision of AMATRIUS® founder Nora Naisbitt, renowned cell physiologist Prof. Dr. Dr. Dr. Hanns Hatt, and master perfumer Geza Schoen was to create a unique symbiosis between fragrance compositions we perceive as pleasant and aromatic molecules that interact directly with the human body on a cellular level, resulting in what are known as impact fragrances. These innovative perfumes are designed not only to smell exceptional, but to actively influence mood, emotions, and overall well-being. At the heart of this concept lies the fascinating science of aromachology, which explores how scent affects human behaviour, emotional states, and cognitive responses. For decades, Prof. Hanns Hatt has researched the approximately 350 olfactory receptors within the human body, discovering how specific aromatic compounds can activate these receptors and trigger signalling pathways directly to the brain. This highly complex yet natural process plays a significant role in shaping our emotions, influencing our preferences, and even guiding essential life decisions such as attraction, connection, and well-being.
AMATRIUS® Eaux de Parfum* and care products* are developed based on this natural cellular response, functioning like precise keys that unlock and stimulate different olfactory receptors depending on the fragrance composition. Once activated, these receptors send targeted signals to the brain, where they can enhance, balance, or shift emotional states in a subtle yet powerful way. By combining the latest scientific findings in scent research with the craftsmanship of high-end perfumery and Nora Naisbitt’s vision of effortless luxury, AMATRIUS® creates fragrances that go far beyond traditional perfumes. Inspired by Ibiza’s optimistic, radiant, and carefree lifestyle, each scent is designed as a mood-enhancing fragrance that can intensify positive emotions, support mental clarity, or create a desired emotional atmosphere through olfactory stimulation. The result is a collection of exquisite, functional fragrances that redefine the relationship between scent, emotion, and well-being, offering a holistic sensory experience that integrates into modern, mindful lifestyles.
*Each product includes a booklet explaining the benefits and effects of the scents.
WHERE IT ALL BEGAN
Behind the creation of AMATRIUS lies a deeply personal moment. Despite her passion for her work, the demands of Nora Naisbitt’s international career required frequent travel, often taking her away from her young daughters. In her absence, they found comfort in something simple yet profound: T-shirts carrying the scent of her perfume. The familiar fragrance became a source of calm, reassurance, and emotional closeness.
At the same time, Nora herself sought balance in nature, finding restoration in the quiet presence of the forest behind her home. The natural scents surrounding her: earth, wood, fresh air, became an instinctive and powerful form of relaxation.
These experiences revealed to her the subtle yet extraordinary power of scent: its ability to comfort, to ground, and to influence emotional states in a deeply intuitive way. What began as a personal observation evolved into a defining insight, fragrance has the potential to go far beyond aesthetics. It can become a tool for emotional connection, inner balance, and well-being.
This realization ultimately laid the foundation for AMATRIUS, a brand built on the belief that scent is not only something we wear, but something we feel.
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Amatrius Across Europe
* Germany
* Austria
* Switzerland
* Spain
* Denmark
* United Kingdom
* Netherlands
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